Amazon Investing $100mm in New Luxury Fashion Platform
New reports have surfaced that Amazon’s long rumored luxury fashion platform will launch in September 2020 and be fueled by a $100 million marketing campaign. Alex discusses Amazon entering the luxury fashion platform race, why the site needs to establish a separate presence from mainline Amazon eCommerce, and what this means for competitors like Farfetch and The RealReal.
This is an excerpt from episode 113 of Winner Take All. Watch the full episode here: youtu.be/csB8bnKUU_E
Originally Aired: 09/04/20
Amazon’s New Luxury Fashion Site: Friend Or Foe To Fashion Brands?: www.forbes.com/sites/richardkestenbaum/2020/08/25/amazons-luxury-fashion-site-friend-or-foe-to-fashion-brands
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