Do you remember Flooz.com? Like lots of websites spawned in the late ’90s, it aimed big and spent bigger. “Flooz” was a virtual currency you could use at any retailer who’d accept it, but the company squandered lots of real currency in the process—at least $35 million—before going bankrupt in 2001, after 19 months. In a world of web winners and losers, it merited its own notorious category: a “floozer,” you might say.
Filed under: Applico in the Press | Topics: connected revolution, platform thinking, platforms
Category
B2B Distribution