Applico Joins Rapidly Expanding L.A. Tech Scene with New Office

By Alex Moazed

NEW YORK, NY – May 15th, 2012 – Applico, the award-winning mobile consulting and development firm with headquarters in Manhattan, today announced the official commencement of business operations out of its new L.A. office.

Applico, which maintains headquarters in New York City and an engineering hub in Boston, chose L.A. to ensure a local presence in the thriving west coast technology scene. West L.A. has recently become a hotbed for innovative tech start-ups, earning it the moniker, “Silicon Beach.”

“L.A. represents an opportunity for Applico to establish a local presence to interface with the thriving entertainment and technology industries, which stand to benefit greatly from the disruption being caused by mobile,” said Alex Moazed, Applico’s CEO. “Our services address the needs of big brands, internet commerce, media-driven entertainment enterprises and tech start-ups alike. L.A. has all of that and more.”

The rapidly expanding tech and start-up scene in L.A. is no accident. Savvy entrepreneurs and tech moguls alike have recognized the enormous potential for new ways of thinking in an entertainment industry that is on the verge of fundamental changes in production, distribution and monetization. Applico stands ready to guide these media titans through the “mobile first” landscape.

Applico plans to staff up to 25 employees in L.A. in 2012, focusing first on rounding out the business development team. “In addition to partnering with the entertainment industry, we’re also here to help the Silicon Valley community plan for user acquisition and intimacy by strategically implementing rich, custom, mobile analytics,” said Sam Fankuchen, head of the west coast office. “Our large team of mobile developers function as complementary resources to some of the most innovative technology companies.”

The office is located just a few blocks from the beach in Santa Monica at 227 Broadway, Suite 200.

About Applico
Applico is mobile consulting and development firm with headquarters in New York City. Applico advises clients on the mobile technology landscape, partners with them to create a focused long-term mobile strategy and executes that strategy across all major platforms and operating systems.

To date, Applico has developed mobile solutions for leading companies and consumer brands including AT&T, General Motors, Toshiba, Pearson Publishing and PWC.

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Filed under: Applico in the Press | Topics: connected revolution, Platform Startup Advisory, platform thinking, platforms