Online Grocery🥕: Can Instacart Make $1B/Year on Ads? – w/ Tri Tran

Applico CTO and former Munchery CEO, Tri Tran, joins the show to discuss Instacart’s playbook to build a $1 billion ad business and what this revenue stream could mean for the delivery platform’s highly anticipated IPO. Tran discusses how he sees the online grocery landscape playing out over the next few years while highlighting some of the challenges he thinks Instacart will have to overcome to sell $1 billion in ads per annum. Alex and Tri close out the conversation by highlighting some alternative tech solutions in the food space that don’t require retailers to cede the customer relationship to a gatekeeping tech provider.

Instacart’s playbook to take on Google and Facebook: www.businessinsider.com/instacart-advertising-business-revenue-ipo-amazon-seth-dallaire-2021-6

Originally Aired: 06/24/21
#Instacart #Grocery #FoodBusiness

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