How to Expand into Mobile
Topics Covered
- Introduction
- Mobile Channels & Their Business Models (Mobile Apps, SMS Campaigns, Mobile Advertisements & Mobile Websites)
- Features of Mobile Platforms, Channels & Web Applications
- Device Specific Capabilities Breakdown (iPhone vs. iPad vs. Android vs. Blackberry)
- Native Apps vs. Web Apps
- Distribution
- iPhone and iPad app distribution via Apple’s App Store
- Android app distribution via Android Market
- Blackberry app distribution via App Word
- Third-party and browser based distribution
- Questions to Consider When Drafting a Strategy for YOUR Business’ Mobile Strategy
Filed under: Product Engineering | Topics: mobile, mobile innovation, platform thinking, platforms
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