Innovation Theater: What Is It?

Innovation theater is a common pitfall large enterprises run into when attempting to spur innovation and defend against disruptive competitors. Innovation theater can be described as the dedication of company resources to disruptive technology with no expectation of an outcome besides showcasing to the industry that “innovation” is happening. Alex and Nick look at a recent Steve Blank article on innovation theater and break down some of the reasons true innovation can be so challenging in a corporate environment.

Subscribe to the Applico YouTube Channel


Filed under: Enterprise Hacks, Winner Take All | Topics:

B2B Distribution Technology

Sign up for our weekly newsletter covering B2B technology innovation


Top Posts

  • B2B Chemical Marketplaces and Tech Startups: Landscape and State of the Industry

    Read more

  • Platform vs. Linear: Business Models 101

    Read more

  • Amazon Business – 2020 Report

    Read more

  • Platform Business Model – Definition | What is it? | Explanation

    Read more

  • The Value of Digital Transformation: How Investors Evaluate “Tech”

    Read more