Analysts estimate that influencer marketing could grow to a $10 billion industry by 2020. Alex and Nick look over some reports on the global ad spend of influencer marketing and look at possible correlations between the growth of platforms and the changes in the Labor Force Participation Rate.
This is an excerpt from episode 33 of Winner Take All. Watch the full episode here: youtu.be/nVjQEGlrN98
Labor force participation rate: data.bls.gov/timeseries/LNS11300000
Influencer marketing stats:
mediakix.com/blog/influencer-marketing-industry-ad-spend-chart/
blog.influencerdb.com/state-of-the-industry-influencer-marketing-2019/
www.stedavies.com/instagram-influencer-marketing-stats/
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