Massy + Applico Capital Invest in LatAm Auto Marketplace Curbo 🚗
Massy Motors Ltd. (Massy Motors), the largest car dealership network in Colombia and the Caribbean, announces the investment in Curbo Holdings LLC., with the advisory and co-investment of Applico, the leading platform advisory firm.
Curbo was founded in 2019 by a small team of seasoned AutoTech executives. 18 months later the startup has grown to more than 100 employees and operates in the Dominican Republic, Mexico, and Colombia.
The strategy, transaction, and integration of this case were led by the Applico team, working alongside Massy’s and Curbo’s teams. We hosted a multidisciplinary team who spoke Spanish to run the engagement. We helped Massy Motors dissect the different types of digital business models in Latin America and find startups that fit well with their vision.
To this point, Massy Motors had never made a minority investment into a technology startup, let alone forge a strategic partnership. The net result of this process was a US $4.5M transaction: Applico Capital and Massy co-invested in Curbo.
#LatAm #Automotive #Curbo
Subscribe to the Applico YouTube Channel
Filed under: Winner Take All | Topics:
Top Posts
-
![]()
B2B Chemical Marketplaces and Tech Startups: Landscape and State of the Industry
-
![]()
Platform vs. Linear: Business Models 101
-
![]()
Amazon Business – 2020 Report
-
![]()
Platform Business Model – Definition | What is it? | Explanation
-
![]()
The Value of Digital Transformation: How Investors Evaluate “Tech”
