Open vs. Closed Marketplaces – What’s The Difference?
Nick Johnson and Alex Moazed, co-authors of Modern Monopolies, sit down to discuss the difference between open and closed marketplace business models. As B2B companies have begun to embrace the platform business, we’ve seen the emergence of this new specification that affects how sellers on a marketplace compete and how consumers access and pay for products. The open marketplace model has revolutionized the B2C market but the closed marketplace model could be a better fit in the $8 trillion B2B industry.
#Marketplace #PlatformBusiness #B2B
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