Alex Moazed, Nick Johnson, and Tri Tran detail B2B examples that showcase the importance of product data for entrants looking to gain market share in the platform future of B2B industries. The trio analyze multiple up and coming B2B marketplaces and highlight that, while approach and business model have some variance, data and a centralized product catalog are key to these marketplaces operation and growth.
Originally Aired: 09/09/21
#B2B #Platforms #Marketplace
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